3 clients at $3,500. Or 29 at $350.
Same income, a lot less work. This is the pricing system and the word-for-word call scripts I use to book portrait clients at $4,000 and up.
26-page PDF + bonus pricing calculator · Instant download
Kevin TitusPortrait & branding photographer, Wilmington, NC
Nobody Pays$4,000For Photos.
And other lies that keep you stuck.
Not just “raise your prices.” What to charge, how to say it, and what to do when they push back.
Live in a small market? The guide covers what to do if your market really is thin.
Don’t shoot headshots? I built this from my headshot and branding business. If you get paid to photograph people, it’ll work for you too.
Refund guarantee If you don’t find this guide valuable, email me and I’ll refund your $67.
“I just ran off the script. And they’re like, ‘okay, great!’”
100+ photographers are already pricing with it.
“I literally just ran off the script of what Kevin put in the [guide]. And they’re like, ‘okay, great!’ The exact same pricing.”
Alonza M.Portrait, Fashion, and Branding Photographer
“So damn honest and clear!!”
Tito L.Lifestyle & Sports Photographer
“I’ve been focusing heavily on eliminating the ‘flinch’ or hesitation when discussing rates. Staying relaxed and speaking confidently without hesitation during client calls has made a huge difference in my conversion rates.”
Felix B.Branding Photographer
How the number comes together
What one $4,000 booking actually looks like.
A real client and my real prices. The full breakdown is on page 14 of the guide.
She asked for a headshot.
A healthcare consultant reached out to update her headshot. On our discovery call I learned she ran her own firm and was launching a new website. What she actually needed was a branding session, so that’s what I described. She booked.
She chose her images after she saw them.
The session and the images are sold separately. We sat down together, picked the strongest frames side by side, and she chose the 18-image collection. Her $1,000 credit came off that.
The guide shows you how to build this menu for your own business, and what to say on the call.
Book one $1,690 session and it pays for itself 25 times over.
Read it in an afternoon. Use the scripts on your next inquiry.
- The 26-page guide. PDF, instant download, yours to keep.
- My actual prices, collections, and a real booking broken down line by line.
- My discovery call and objection scripts, word for word.
- Bonus The Photography Pricing Calculator (Google Sheet).
Secure checkout · instant download · yours to keep.
If you don’t find this guide valuable, email me and I’ll refund your $67.
“One of the most lucidly presented and useful guides I have bought in my 25 years of running a photography business.”Seshu B., Headshot Photographer
The real problem
It was never your camera.
If you’re good at what you do, but freeze the second that money comes up, you’re not alone. You just never learned this part.
I raised my prices once and everyone I talked to said I was out of their budget. The inquiries slowed down so much that I panicked and dropped them right back.
I’m booked almost every weekend and I still feel like I’m barely scraping by.
Everyone in my area is cheaper than me. I have to match them or I won’t book anyone, right?
Every time I try to raise my prices, I always end up talking myself back down to a lower rate instead.
If you’ve said any of these, this was written for you.
This is for you if
- You photograph people for a living.
- You’re great behind the camera. It’s the money part that trips you up.
- Your calendar’s empty, or it’s full and your bank account doesn’t show it.
- You’ve typed out a price, second-guessed it, and sent a lower one.
This is NOT for you if
- Your work isn’t there yet. This guide can’t sell mediocre work at a premium, and I won’t pretend it can.
- You want to stay busy with high-volume, low-price sessions.
- You’re looking for ad tactics or a way to go viral. This is about how you price and sell.
- You don’t photograph people.
The shift
It’s not that your marketwon’t pay more.
I still remember shooting a local boutique for a hundred bucks a session. For years I stayed in the $200 to $300 range, because that’s what the photographers around me charged. I figured I was doing okay.
Then I changed how I priced and how I sold. $4,000 was my session average a year or two ago. Today a typical portrait sale for me is around $5,500. I’m in Wilmington, NC, not New York or LA, and I promise it isn’t because I got more talented. I just got out of my own way.
Discomfort isn’t proof your price is too high. It’s just proof your price is unfamiliar.
You can read the guide in an afternoon and use it on the inquiry sitting in your inbox right now.
Inside the guide
This is the system that completely changed what and how I charge.
26 pages. Five lies that keep photographers underpaid, what replaces each one, and the tools to act on it.
Find your real number.
Stop pricing off a gut feeling and undercutting the studio down the street. Build a rate from what your work and your life actually cost.
Say it without flinching.
Scripts for quoting out loud, holding the line, and answering “that’s expensive” without apologizing or caving.
Book the right clients.
Position yourself so the people who value your work say yes fast, and the bargain hunters rule themselves out.
Give clients room to keep saying yes.
A menu with no ceiling, so the client who wants more can have it. One of my sessions went from $4,680 to $7,650 this way.
See everything insideAll 5 lies and 9 specifics, in detail. Tap to expand.
The five lies
- Lie #1: “My work isn’t good enough to charge that much.”A three-point check for whether your work is ready, and two ways to kill the flinch before you say your price.
- Lie #2: “Being busy means I’m making money.”The cost of doing business worksheet, worked through with real numbers, from what your life costs to a target average sale.
- Lie #3: “If I raise my prices, I’ll lose clients.”My actual prices and image collections, and why separating the session from the images changed everything for me.
- Lie #4: “Premium clients are impossible to find.”Who the $4,000 client actually is, what makes them reach out, and four fixes that make you findable this week.
- Lie #5: “Saying my price out loud will scare them off.”My inquiry-to-booking call, step by step, with what I say at each stage and why.
The specifics
- Bonus: The Photography Pricing Calculator.A Google Sheet. Fill in the yellow cells and it gives you your break-even and your target average sale.
- The $1,000 image credit.How it works, and why clients walk into the shoot already planning to spend it.
- A real $4,680 booking, line by line.The healthcare consultant who came in asking for a headshot.
- How a $4,000 client became a $7,650 sale.The 10-image add-on pack, stacked in a real session.
- Why I never send a proofing gallery.What I do instead, and why it supports premium rates.
- The zero-balance invoice.How the comped work I do still produces full-price referrals.
- When a pay cut is worth taking.And the one question to ask yourself first.
- “That’s out of my price range.”What I say, word for word. Same for “I just need a simple headshot.”
- If your market really is thin.The two moves I’d make.
Questions
Before you grab it.
I don’t shoot headshots or branding. Will it still work?
Yes, if you photograph people. Families, maternity, newborn, seniors, engagement sessions: the frameworks are about how you price and sell work made for a person, not one niche. The one place it doesn’t apply is commercial work booked through an agency or a producer, where you’re pricing usage and licensing instead of quoting a session to the person in front of your camera. That’s a different business with different math.
Is this a course or a PDF?
It’s a PDF, not a course. A 26-page PDF you can download right after purchase and read on any device, plus a link to the bonus pricing calculator in Google Sheets. It’s yours to keep.
Will this work if I’m just starting out?
If your work is solid, yes. Lie #1 includes a three-point check for whether your work is ready to charge more. If it isn’t there yet, this guide can’t sell it at a premium, and I won’t pretend it can.
How soon can I use it?
You can read it in an afternoon and use the scripts on your very next inquiry.
What if it doesn’t work for me?
Then it’s free. Read it, use the bonus calculator, try one script on a real inquiry. If it doesn’t change how you price, email me and I’ll refund your $67.
Your next inquiry could be your first $4,000 booking.
$67 · 26-page PDF + bonus pricing calculator · instant download