Kevin Kleitches Kevin Kleitches

Photographing Kevin Hart

“What are you doing next week from the 3rd through the 7th?”

I was on the phone with Tyler, the Account Manager at Lighthouse Films, a production company and rental house based in my hometown of Wilmington, North Carolina.

“We’ve got a budget to bring you on this shoot with Kevin Hart for some stills photography,” he continued.

Being a professional photographer is about putting one foot in front of the other. Day in and day out, you put in the work, making slow and steady progress along the way. Occasionally, if you’re lucky, you encounter a career-changing opportunity that catapults you forward. This was one of those opportunities.

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Kevin Kleitches Kevin Kleitches

How Much Should a Photographer Charge? (Updated for 2024)

In this guide, I’ll break down five essential factors to help you confidently determine your photography rates. While I’ll focus on portrait photography — specifically headshots, model tests, personal branding, and commercial shoots — the pricing principles I’ll share are adaptable to other photography genres as well.

I'll also provide insights into my own pricing for different types of portrait work and suggest fair rate ranges for photographers at various experience levels and markets.

Whether you shoot portraits or other genres, these recommendations will help you set rates that reflect your value and expertise.

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